The most famous growth hack used in sports was by Sir David Brailsford, who became the performance director of British Cycling in 2003. Brailsford used the concept known as marginal gains - making small improvements that add up to major improvements when added together - to improve the performance of the team. In Brailsford’s case, he set out to improve every area of the British cycling team by 1%.
Our research shows, quite clearly, that corporations have begun to think and act like startups. Sounds like an oxymoron, except it’s true. Rather quietly, many companies have built innovation teams that focus on:
Developing proactive collaborations with the startup community – with a focus on flexible, informal, and agile partnerships.
We learned a lot about how disruptive technologies are playing a growing role in our industry. In order to continue to innovate and develop leaders who not only have an eye for disruption but who can also implement those disruptors internally, will be increasingly more valuable to General Mills business.